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Overview
Are you truly benefiting from your trade fairs? You will learn how to make your trade fair a success. We will be practicing different trade fair scenarios. The workshop will leave you feeling confident and prepared for your upcoming trade fair.
Participant Profile
Everyone who participates at trade fairs and who organizes such events.
Objectives
- Make trade fairs and expositions successful for your company
- Learn a systematic approach to planning and holding tradeshows
- Enhance presentation, negotiation and interpersonal skills
Highlights
- Evaluating your participation in trade shows and expositions:
- How to assess if a particular exposition event will deliver the expected result. How to consider the importance of time, location and representation.
- Planning and coordinating the event:
- How to set goals and objectives. How to prepare a schedule and a budget. How to deal with event organizers. How to conduct "pre-event" marketing. How to design and set up exhibition booths.
- Working with customers at a trade show:
- How to display and present products and services. How to relate to customers. How to deal with difficult situations.
- What to do after the event:
- How to maintain communication. How to reach a positive outcome and sign a contract after the event.
Benefits
By the end of the workshop, you will be able to:
- Maximize sales during and after the trade show or exposition
- Plan and organize successful tradeshows and expositions
- Present company products and services more effectively
- Communicate more effectively with customers
- Use customer information more efficiently
Method and Design
- Eight hours in one day
- Highly interactive style: Case studies, key exercises and role-plays ensure your involvement
Fees
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