Overview
Are people just buying from you or are you really selling to them? Selling is an essential skill not just for sales people but for everyone. In this workshop, you will practice your sales skills and learn how to master the art of selling.
Participant Profile
Anyone working in a sales-related function interested in improving their skills.
Objectives
- Acquire and practice the application of essential selling techniques
- Communicate effectively with prospective clients
- Conduct successful sales meetings
Highlights
- Main stages of a sale:
- Essential steps.
- Preparing for a sale:
- How to prepare. How to analyze the situation. How to contact a customer. How to deal with intercultural differences.
- Establishing contact:
- Why arrange for a meeting? How to arrange a meeting. How to use the telephone. How to overcome barriers.
- Face-to-face contact:
- How to make a good impression. How to greet a customer. How to introduce yourself. How to start the conversation.
- Exploring needs:
- How to understand your customer. How to identify customer type. How to start questioning. How to listen effectively.
- Presenting your product:
- How to define your goals. How to prepare for a presentation. How to persuade your customer.
- Handling objections and closing a deal:
- How to react to customer objections. How to lead a customer to a positive outcome.
Benefits
By the end of the workshop, you will be able to:
- Employ proven techniques to generate new sales
- Create and sustain a positive image
- Use effective closing techniques
- Make a favorable impression
- Identify customer needs
- Present your product
- Handle objections
Method and Design
- 16 hours over a two-day period
- Enrollment is limited to eight persons
- Highly interactive style: Case studies, key exercises and role-plays ensure your involvement
Fees
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